Making meal planning feel easier.
Helping customers customize meals, understand their subscription, and make changes with confidence.
Consumer experience · Product design
Hello, I’m Zubda.
Product designer & researcher · Vancouver
Thoughtful design.
For everyday people.
I untangle complicated workflows and turn them into experiences people can understand. I bring curiosity, research, and a little care to the details.
Explore my workCurrently at Fresh PrepFrom Lahore to Vancouver, with curiosity.
A few things I’ve worked on
Selected work
Different contexts. The same starting point:
understand the people doing the work.
Finding what matters in a busy workspace.
Bringing clearer priorities and consistent interactions to the daily work of media-relations teams.
Enterprise software · Research & design
Keeping production teams on the same page.
A shared view of orders, approvals, and delays for people who used to piece the picture together from spreadsheets.
Procurement · End-to-end product design
Making room to question our assumptions.
A research project exploring how designers can recognize the experiences and biases they bring to their work.
Master’s thesis · Research & facilitation
Designing around life in the field.
Mobile decision support for vaccination supervisors, shaped by field research in rural Punjab.
Public health · Field research & mobile UX
Helping new users find their first step.
Clearer onboarding and empty states for teams collaborating on electronic hardware.
Hardware collaboration · Onboarding
A little about meThe person behind the work
Curious about people.
Careful with the details.
From computer science in Lahore to interaction design in Vancouver, I’ve followed a curiosity about people—and how design can make everyday life a little easier.
More about meWhat it’s like to work with me
Start with real life.
I ask questions, observe the work, and make space for perspectives we might be missing.
Make ideas tangible.
I use flows and prototypes to help a team explore options and talk through the tradeoffs.
Stay open to being wrong.
I test assumptions, listen to feedback, and use what we learn to make the next version better.