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Product design · 2025-now

Fresh Prep

Two projects helping customers customize their meals and make informed choices about pausing or ending a subscription.

Role
Product designer
Focus
Web + mobile, design systems, accessibility
Project outcome
Connected subscription and meal-planning experiences
Fresh Prep project presentation
Fresh Prep completed meal customization state
Fresh Prep full meal product detail screen

At a glance

The short version.

01

Challenge

Customization, product pairing, subscription status, and cancellation each introduced moments of friction in high-intent customer journeys.

02

My contribution

I redesigned customization and pairing, designed new account-status and recovery flows, and structured the work for English and Quebec French.

03

Outcome

More connected meal decisions, clearer subscription controls, and reusable patterns that balance customer intent with business needs.

01 / The starting point

Understanding the problem.

My work at Fresh Prep spans more than the two features shared here. This case study focuses on two representative problems: reconnecting a fragmented meal-customization journey, and designing subscription status and cancellation recovery around both customer intent and business needs.

workflow redesignsubscription UXbilingual systems
The experience I designed for

  1. Choose

    Find a meal that fits.

  2. Make it yours

    Customize and add pairings.

  3. Stay in control

    Understand and change the plan.

Feature 01 · Mobile redesign

Choose a meal.
Make it your own.

Product selection, customization, and pairings behave as one journey.
View flow in
01

Add a meal

The default serving count is added without interrupting the order.

Add a meal in English
02

Customize together

Protein choices and complementary products share one focused drawer.

Customize together in English
03

Return with context

The customer returns to shopping and Add becomes Customize.

Return with context in English

Swipe to follow the mobile flow →

Feature 02 · Status model

Make subscription
status clear.

ActiveThe plan has resumed and the next delivery is visible.
Active Fresh Prep account state on desktop

Feature 02 · Web feature

Recovery without hiding the exit.

See how the cancellation flow works on desktop and mobile.
01

Make account status explicit

Customers first understand whether the plan is active or paused—and what each state changes.

Fresh Prep subscription settings and account status controls
02

Review the subscription

A concise account summary creates a useful pause before the cancellation decision.

Fresh Prep cancellation recovery value screen
03

Respond to the reason

Intent is collected before presenting a relevant alternative or continuing the exit.

Fresh Prep cancellation reason screen
04

Arrange bag pickup

Reusable-bag pickup is handled as part of cancellation—not left as a separate problem.

Fresh Prep reusable bag pickup screen

What the work demonstrates

The decisions behind the details.

What I focused on across meal customization and subscriptions.

Feature 01 · Customization

One continuous meal decision

01

Connect related choices

Customization and pairings share one focused drawer, keeping the meal as the anchor for every decision.

02

Remember where the customer started

The journey can begin from a product card or detail view and returns the customer to that same context.

03

Show what changed

Add becomes Customize and the selected pairings remain visible, confirming the outcome without another interruption.

Feature 02 · Subscription

Clear choices about subscriptions

01

Name every account state

Active, timed pause, indefinite pause, and cancellation each communicate what is happening and what comes next.

02

Keep cancellation easy to find

Relevant value and alternatives appear before cancellation while the path to leave remains explicit.

03

Arrange bag pickup

Reusable-bag pickup is handled as part of cancellation, connecting the interface decision to offline operations.

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